Television Starts to Court the Young Voter - NYTimes.com

There is no single road map for turning politically engaged voters into viewers. Cable news channels, with their hyperkinetic graphics and bluntly partisan hosts, have drawn some younger viewers to cable, perhaps showing that the demographic prefers news with a clear point of view — or at least a lot of raised voices. “It takes time to build the brand,” Chuck Todd, the political director for NBC News, said.

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Tags: television, marketing, consumerism, voting, civic engagement, participation, youth vote